5 Ways To Success When Working With A Video Production Company
Making a company video can be fun, but if you’re not familiar with the process, it can also feel overwhelming. Hiring a video production company is, of course, essential, but there are also a few other things you can do to make sure things go as smoothly as possible. So with that in mind, let’s take a look at five ways you can ensure your video is a success.
1) Know what you want
The best commercial production companies can help you to come up with a fabulous concept for your video but what they can’t do is decide what you want to achieve. Whether it’s to raise your company’s profile, attract new staff or sell a specific product, you need to have a clear idea of what your goal is before you get started.
2) Do your research
Whether you’re looking for a corporate video production company or an event videographer, you need to look at several options before making a final decision. Start by looking at local companies. From a purely logistical point of view, partnering with a local company will allow you to meet face to face, enable them to visit your site to get a better idea of who you are and ultimately ensure that they have all the tools they need to represent your company or product.
Another extremely important thing to consider when selecting a video production team is their portfolio. Take a look at their previous clients, do they have experience working with companies similar to yours? What are the styles of their videos? Have they completed multiple projects for some clients? All of these will help you to understand how they work, what they can achieve, and how well suited they will be for you.
3) Know your budget
There are several video production services you can choose from, and a key factor that will dictate which ones you do and do not utilise is your budget. Sure, a company might be able to organise a real shot from a helicopter which will look fabulous, but do you have the money to cover it? Knowing exactly how much money you’re working with from the beginning will help you to make smart decisions and get the best out of your budget in the long run.
4) Communicate
The more you communicate with your corporate video production company at the beginning of the process, the smoother the journey will be. While they are experts in creating engaging, exciting and high-quality content, they are not mind-readers. So if you have ideas about what you want, or what you don’t wish to, it is best to communicate them clearly and honestly right at the very beginning.
5) Trust your team
While it’s important to share your creative thoughts, it’s also important to let your chosen video production company get on with it. If you’ve followed our advice so far, you will already have told the company exactly what you want and taken your time to choose an experienced company who can deliver. So now is the time to let them do their thing. Of course, if you see something you really don’t like or feel that things are getting off track, it’s important to speak up, but on the whole, sit back, relax and rest assured that everything is taken care off.
If you have an upcoming video project that we can help with, feel free to give us a call on 02 9519 3810 or drop us an email at info@scopeproductions.com.au to arrange a meeting to chat through your ideas